Project 03 Mood Boards

 The Land Before Time

 The Last of Us/Left Behind

An American Tail

Project 02 - Mood board For Health & Beauty

Target audience is primarily mothers concerned with their child's skin.
Age of the mother would vary from mid twenties to forty.
I want something that is inviting for both mother and child.
The product should be distinctive to distinguish from a lotion
for adults from a child's lotion yet not too colorful to the point
where it pushes away its target audience.  

My Chosen Foreign Package

I went to a Russian mom 'n pop shop on Santa Monica Blvd
& Spaulding called Svetlana Deli Market.
My friend's mom translated the product for me and it reads
as follows:
Soft cream for kids
The character's name is Petrushka (Parsley).
The product is from natural tree extracts and is a antibacterial.

Mood Board

Bad Packaging Design

Good Packaging Design

Best Work